Harper Beckham’s Beauty Brand Rebrands as ‘Halo by Harper’
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After facing trademark setbacks with her initial choice, Harper Beckham is taking another step towards launching her own beauty venture. She has reportedly settled on the name Halo by Harper, moving forward with her beauty brand.
Harper isn’t embarking on this journey alone; her mother, Victoria Beckham, is offering guidance as a seasoned entrepreneur in the beauty industry. Victoria’s successful launch of Victoria Beckham Beauty in 2019 serves as a testament to her expertise. The brand achieved remarkable success, generating £2 million in revenue within its first three months, contributing to the overall profitability of her fashion and beauty business starting in 2022.
Initially, Harper had planned to name her brand HIKU by Harper, inspired by Korean beauty. However, trademark issues arose due to existing registrations for similar names in the personal care and cleaning product sectors.
Halo by Harper is expected to debut in 2027, targeting Generation Z and Generation Alpha consumers with a range of skincare and makeup products. Initial releases will likely focus on everyday essentials like cleansers and face creams, potentially expanding into a broader beauty collection over time.