Coty Pivots CoverGirl Back to Gen X as Beauty Brands Weigh Gen Z Strategies
Personal Care Insights
Coty is shifting its focus back to Generation X with a renewed strategy for CoverGirl, as beauty brands grapple with how to appeal to Generation Z.
Personal Care Insights
Coty is shifting its focus back to Generation X with a renewed strategy for CoverGirl, as beauty brands grapple with how to appeal to Generation Z.